Estate Agency Websites and Property Marketing

Estate Agents Websites are now more important in marketing property than ever before. There was a time when a homebuyers first search would be in the local paper property pages, followed by a trip into the Estate Agent to pick up the details, before ringing up to organise a viewing. Nowadays the internet means that most property searches begin online. We can view the street, garden and rooms and create a favourites list while watching the TV.

Typically purchasers will search for Property/house/flats/one bedroom apartments/Villas etc in West Hampstead/ Dubai/Solihull. They will not be searching the name of the agent necessarily. Websites built, nurtured and maintained with Search Engine Optimisation in mind will ensure the Estate Agent is stumbled upon; the agency site which appears on the first pages of Google under usual search terms, will be the first port of call.

Once found websites should be easily accessible; the next agent's website is just one click away if the prospective client is asked to fill out a long form and register in order to view your properties. We don't want to spend 10 minute looking for the 'search properties' or 'contact us' functionality.

Estate Agency websites not only need to provide an easy to use property search facility for the prospective buyer looking to create a viewing shortlist. They must ensure that each set of property details are as comprehensive and informative as possible, to include maps, and knowledge of the local area, floor plans and as many photos as possible. As yet, video footage of UK residential property is not often used and may prove to be too costly in the marketing process. 

However, videos and/or 360 degree images of overseas property is a must in a market where the cost of viewing several properties before purchase could put prove prohibitive.

Likewise, when looking around for an agent as a seller we want to see our home marketed to its full potential, whatever its asking price, so that we wonder why we are moving on; great photos and descriptions, local information such as lists of schools, transport links should be the norm.

Paramount Properties are West Hampstead based estate and letting agents with houses, penthouses, lofts, studios, flats and apartments for sale and to rent in Belsize Park, Brondesbury, Childs Hill, Cricklewood, Fortune Green, Highgate,Hampstead, Hampstead Village, Hocroft Estate, Little Venice, Kensal Rise, Klburn, Maida Vale, Mapesbury Estate, Queens Park, St. John's Wood, South Hampstead, Swiss Cottage and Willesden Green 

Paramount Properties Estate and Letting Agents 
150 WEST END LANE WEST HAMPSTEAD, 
LONDON, NW6 1SD 
Tel: 020 7644 2336 Fax: 020 7372 2712 

e-mail: info@paramount-properties.co.uk

http://www.paramount-properties.co.uk

http://www.paramountinvestments.co.uk/